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Posts Tagged ‘Ea’

EA: No Project Natal support for Tiger Woods PGA Tour 11

March 11th, 2010 No comments
When Tiger Woods PGA Tour 11 was revealed to have PlayStation Move support, we wondered why EA would support every other motion-controlled peripheral (all two) and not Microsoft's Project Natal. So we hit up EA for an answer. As it turns out, EA just wasn't "in a position" to add Natal support to Tiger Woods PGA Tour 11 -- but the company doesn't rule out implementation in future installments of the franchise.

"We are always evaluating new technologies and Natal would be a perfect fit for the Tiger Woods PGA Tour franchise," an EA spokesperson told Joystiq, "however we are simply not in a position to do so with Tiger Woods PGA Tour 11."

There you have it: Natal is a "perfect fit," but Tiger Woods 11 won't have that functionality. Our guess? The Natal dev kits haven't shipped and a post-release implementation patch would not be cost effective.

JoystiqEA: No Project Natal support for Tiger Woods PGA Tour 11 originally appeared on Joystiq on Thu, 11 Mar 2010 15:00:00 EST. Please see our terms for use of feeds.

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Green Day: Rock Band releases June 8 worldwide

March 11th, 2010 No comments
That's right, folks -- Harmonix has just revealed that Green Day: Rock Band will be available for all come June 8 on Xbox 360, PS3 and Wii. Players will progress through the career of the trio, unlocking collectible images (more than 100, apparently) and some 40 minutes of "rare and unreleased" footage from interviews, outtakes and performances along the way.

The game will also sport the same vocal harmonizing feature that made The Beatles: Rock Band such a delight for mic hogs and comes loaded with 47 Green Day tracks, including "Brain Stew," "Jaded," "Hitchin' a Ride," "American Idiot," "Wake Me Up When September Ends" and "Boulevard of Broken Dreams."

Oh, and if you're looking to export these tunes, worry not: all 47 tracks are fully exportable to a console hard drive and playable in Rock Band, Rock Band 2 and the recently announced Rock Band 3. Plus, if you've picked up the six Green Day tunes already available as DLC, you can play them in the new game with "added vocal harmonies, unique performance visuals, and exclusive archival material."

Green Day: Rock Band will be available as a standalone game for Xbox 360 and PS3 for $59.99, while Wii owners will get a bit of a price break at $49.99. A special edition Green Day: Rock Band Plus will also come to Xbox 360 and PS3 for $69.99 and includes fancy packaging, an "export" feature (we assume, a voucher to export the disc tracks to a hard drive) and the six previously released Green Day DLC tracks.

JoystiqGreen Day: Rock Band releases June 8 worldwide originally appeared on Joystiq on Thu, 11 Mar 2010 09:45:00 EST. Please see our terms for use of feeds.

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GDC: Surviving High School creator talks clever, profitable microtransactions

March 11th, 2010 No comments
In early 2009, Centerscore co-founder Oliver Miao was assigned an extremely daunting task. His studio had recently been acquired by EA Mobile, and his higher-ups had requested an iPhone version of the studio's successful teen-dating sim series, Surviving High School. The difficulty didn't come in developing the title, but rather, in monetizing it.

During his GDC panel titled "Surviving the iPhone: EA's Original Game Bet," Miao recounted the different business models Centerscore proposed to EA Mobile for SHS. The initial idea was to sell the game for 99 cents, and then hand out additional weekly "episodes" for free. While this would help build the brand, EA Mobile didn't anticipate enough return on the investment. It was denied, and Centerscore was sent back to the drawing board.

The second idea was to offer the current episode of the game for free, but charge 99 cents for bundled episodes from previous weeks. This idea was also shot down, and Centerscore's project was threatened with cancellation. Finally, the two parties came up with a solution that's proven to be fairly lucrative: give the current episode for free, charge for previous episodes, and offer the next episode in advance for an additional 99 cents -- quite an innovative business model.

Of course, Centerscore could have easily raked in the cash by simply charging $500 for one of its first mobile titles, Garfield Bowling. We can't think of a price we wouldn't pay for that gem.

JoystiqGDC: Surviving High School creator talks clever, profitable microtransactions originally appeared on Joystiq on Thu, 11 Mar 2010 07:00:00 EST. Please see our terms for use of feeds.

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Old Republic Is EA’s Biggest Ever Development Project [Ea]

March 11th, 2010 No comments

Medal of Honor Is Coming Back The Hard Way [PS3]

March 11th, 2010 No comments

Impressions: Medal of Honor

March 11th, 2010 No comments

click to enlarge

It's impossible to avoid comparisons between EA's upcoming Medal of Honor reboot and Infinity Ward's Modern Warfare series ... so, I'll just get it out of the way: Medal of Honor unapologetically follows in the footsteps of Call of Duty. In fact, I'm willing to raise the possibility that Medal of Honor could be the "true" sequel to the Call of Duty 4 campaign many of us are still waiting for after suffering through Modern Warfare 2's increasingly preposterous storyline.

Recently, I got a peak at a new Medal of Honor trailer which lays it out like this: There are two sides to every war: the sledgehammer and the scalpel. What Call of Duty 4 did so well was to portray exactly how these two components work in tandem, as it featured scenarios in which large assaults aided small elite forces, and vice versa. Medal of Honor promises to recreate similar battlefield situations, with the "scalpel" represented by the Tier 1 Operators, an elite branch of SOCOM.

Continue reading Impressions: Medal of Honor

JoystiqImpressions: Medal of Honor originally appeared on Joystiq on Thu, 11 Mar 2010 04:00:00 EST. Please see our terms for use of feeds.

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EA shifting ad sales in-house starting with Madden NFL 11

March 11th, 2010 No comments
EA's been keen on in-game advertising since 2006, and, two years ago, signed a pretty big deal with in-game ad provider Massive. Apparently, though, EA won't be re-upping that agreement. As Mediaweek reports, the publisher has instead decided to take it upon itself to coordinate in-game ad sales starting with Madden NFL 11.

Elizabeth Harz from EA's global media sales division says it's basically a situation in which EA is cutting out the middle man. "Fundamentally, [EA sales execs] are talking about these gaming audiences everyday already," meaning that EA is already discussing who's playing and what products would best target those audiences.On its own, EA can create more diverse and specific advertising packages, with increased ability to personalize packages based on the potential advertisers' targeted demographic. Exciting stuff, we know.

[Via Game Politics]

JoystiqEA shifting ad sales in-house starting with Madden NFL 11 originally appeared on Joystiq on Thu, 11 Mar 2010 02:30:00 EST. Please see our terms for use of feeds.

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EA shifting ad sales in-house starting with Madden NFL 11

March 11th, 2010 No comments
EA's been keen on in-game advertising since 2006, and, two years ago, signed a pretty big deal with in-game ad provider Massive. Apparently, though, EA won't be re-upping that agreement. As Mediaweek reports, the publisher has instead decided to take it upon itself to coordinate in-game ad sales starting with Madden NFL 11.

Elizabeth Harz from EA's global media sales division says it's basically a situation in which EA is cutting out the middle man. "Fundamentally, [EA sales execs] are talking about these gaming audiences everyday already," meaning that EA is already discussing who's playing and what products would best target those audiences.On its own, EA can create more diverse and specific advertising packages, with increased ability to personalize packages based on the potential advertisers' targeted demographic. Exciting stuff, we know.

[Via Game Politics]

JoystiqEA shifting ad sales in-house starting with Madden NFL 11 originally appeared on Joystiq on Thu, 11 Mar 2010 02:30:00 EST. Please see our terms for use of feeds.

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SWTOR is EA’s most expensive project yet

March 10th, 2010 No comments
Surprise! Major MMOs cost batty-bonkers-cuckoo amounts of money to produce. Eurogamer reports that Electronic Arts CFO Eric Brown said as much today, describing Star Wars: The Old Republic as the "largest ever development project, period, in the history of the company." EA is apparently betting big on having something like Activision Blizzard's World of Warcraft with The Old Republic. Brown guesstimates that WoW cost about $100 million to launch back in 2004 -- the game makes something like that now in a month.

The executive explained that the average game costs about $30 million to produce, but that "any MMO costs significantly more than that." With an expected spring 2011 release, hopefully EA will start making a return at that time on its investment in a galaxy far, far away. Otherwise, the gaping maw of the Rancor would be preferable to what investors will do.

JoystiqSWTOR is EA's most expensive project yet originally appeared on Joystiq on Thu, 11 Mar 2010 01:40:00 EST. Please see our terms for use of feeds.

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SWTOR is EA’s most expensive project yet

March 10th, 2010 No comments
Surprise! Major MMOs cost batty-bonkers-cuckoo amounts of money to produce. Eurogamer reports that Electronic Arts CFO Eric Brown said as much today, describing Star Wars: The Old Republic as the "largest ever development project, period, in the history of the company." EA is apparently betting big on having something like Activision Blizzard's World of Warcraft with The Old Republic. Brown guesstimates that WoW cost about $100 million to launch back in 2004 -- the game makes something like that now in a month.

The executive explained that the average game costs about $30 million to produce, but that "any MMO costs significantly more than that." With an expected spring 2011 release, hopefully EA will start making a return at that time on its investment in a galaxy far, far away. Otherwise, the gaping maw of the Rancor would be preferable to what investors will do.

JoystiqSWTOR is EA's most expensive project yet originally appeared on Joystiq on Thu, 11 Mar 2010 01:40:00 EST. Please see our terms for use of feeds.

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