Apple said today it will release all-new designs for its entire line-up of iPod music players.
The announcement was the first in a press conference staged by Steve Jobs today at the Yerba Buena Center for the Arts in San Francisco, where Apple traditionally holds its fall announcements. It was the subject of intense speculation, as Apple is viewed as the leader in mobile technology innovation.
Apple has sold 275 million iPods to date. Jobs said Apple never rests on its laurels. For its fourth-generation iPod Shuffle, Apple will launch a version with buttons, voice-controls and playlists. It will come in five colors and sell for $49 for 2 gigabytes of storage. It has 15 hours of battery life.
The iPod Nano, which is bigger than the Shuffle, now has a multitouch screen that eliminates the click wheel. It is 46 percent smaller and 42 percent lighter than the previous version. It has 24 hours of audio battery life. It comes in six colors. It sells for $149 in 8 gigabyte version and $179 in 16 gigabyte version.
The iPod Touch is the non-phone version of the iPhone and Jobs says it has become the No. 1 portable game player in the world. Some 1.5 billion games have been downloaded to iPod Touch devices. Now the new version will have the iPad’s Apple-made A4 chip, a 3-axis gyro, a retina display, Game Center, and FaceTime video conferencing with a front-facing camera. It has a battery life of 40 hours for music playback. The new iPod Touch will be $229 for 8 GB, $299 for 32 GB, and $399 for 64 GB. They are all available next week and available for pre-order today.
The iOS is Apple’s mobile operating system for the iPhone, iPod Touch and the iPad. Altogether, Apple has shipped 120 million iOS devices in four years. Jobs noted others (Android) are “throwing around a lot of numbers” on activations per day. Apple’s iOS activations are now at 230,000 per day, not including upgrades. Some 6.5 billion apps have been downloaded to date, or 200 downloaded every second.
Next week, Apple is introducing version 4.1 of the iOS. It fixes a lot of bugs and has new features such as high-dynamic range photos, the ability to upload high-definition videos over Wi-Fi, TV show rentals, and Game Center (a previously announced multiplayer gaming social hub for iOS gamers). In November, version 4.2 will bring those features to the iPad, and it will also add the ability to do wireless printing from iOS devices. That makes the devices much more convenient for various productivity tasks. Jobs demoed iOS 4.2 running on an iPad tablet computer.
“We couldn’t be happier with the progress of iOS,” Jobs said.
Apple has 300 stores in 10 countries now and gets as many as a million visitors a day on some days. It teaches 80,000 classes a week and half of the buyers of Macs are new to the Mac. Apple showed off a cool game from Epic Games. Mike Capps, president of Epic, came out on stage to show off a game code-named Project Sword. It is powered by Unreal Engine 3, Epic’s realistic 3D graphics technology. So the game’s 3D graphics of a medieval town, where knights battle each other with big swords, looked gorgeous. Epic will makes its Unreal technology to iOS developers. The Project Sword game will come out this fall.
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Tags: App Store, Apple Stores, epic games, iOS, iOS 4.1, iOS 4.2, iPhone, Unreal Engine 3
Companies: Apple
People: Mike Capps, Steve Jobs

Tags:
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Epic Games,
iOS,
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