EA's been
keen on in-game advertising since 2006, and, two years ago, signed
a pretty big deal with in-game ad provider Massive. Apparently, though, EA won't be re-upping that agreement. As
Mediaweek reports, the publisher has instead decided to take it upon itself to coordinate in-game ad sales starting with
Madden NFL 11.
Elizabeth Harz from EA's global media sales division says it's basically a situation in which EA is cutting out the middle man. "Fundamentally, [EA sales execs] are talking about these gaming audiences everyday already," meaning that EA is already discussing who's playing and what products would best target those audiences.On its own, EA can create more diverse and specific advertising packages, with increased ability to personalize packages based on the potential advertisers' targeted demographic. Exciting stuff, we know.
[Via
Game Politics]
EA shifting ad sales in-house starting with Madden NFL 11 originally appeared on Joystiq on Thu, 11 Mar 2010 02:30:00 EST. Please see our terms for use of feeds.
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EA's been
keen on in-game advertising since 2006, and, two years ago, signed
a pretty big deal with in-game ad provider Massive. Apparently, though, EA won't be re-upping that agreement. As
Mediaweek reports, the publisher has instead decided to take it upon itself to coordinate in-game ad sales starting with
Madden NFL 11.
Elizabeth Harz from EA's global media sales division says it's basically a situation in which EA is cutting out the middle man. "Fundamentally, [EA sales execs] are talking about these gaming audiences everyday already," meaning that EA is already discussing who's playing and what products would best target those audiences.On its own, EA can create more diverse and specific advertising packages, with increased ability to personalize packages based on the potential advertisers' targeted demographic. Exciting stuff, we know.
[Via
Game Politics]
EA shifting ad sales in-house starting with Madden NFL 11 originally appeared on Joystiq on Thu, 11 Mar 2010 02:30:00 EST. Please see our terms for use of feeds.
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Surprise! Major MMOs cost batty-bonkers-cuckoo amounts of money to produce.
Eurogamer reports that Electronic Arts CFO Eric Brown said as much today, describing
Star Wars: The Old Republic as the "largest ever development project, period, in the history of the company." EA is apparently betting big on having something like Activision Blizzard's
World of Warcraft with
The Old Republic. Brown guesstimates that
WoW cost about $100 million to launch back in 2004 -- the game makes something like that now in a month.
The executive explained that the average game costs about $30 million to produce, but that "any MMO costs significantly more than that." With an expected
spring 2011 release, hopefully EA will start making a return at that time on its investment in a galaxy far, far away. Otherwise, the gaping maw of the Rancor would be preferable to what investors will do.
SWTOR is EA's most expensive project yet originally appeared on Joystiq on Thu, 11 Mar 2010 01:40:00 EST. Please see our terms for use of feeds.
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Surprise! Major MMOs cost batty-bonkers-cuckoo amounts of money to produce.
Eurogamer reports that Electronic Arts CFO Eric Brown said as much today, describing
Star Wars: The Old Republic as the "largest ever development project, period, in the history of the company." EA is apparently betting big on having something like Activision Blizzard's
World of Warcraft with
The Old Republic. Brown guesstimates that
WoW cost about $100 million to launch back in 2004 -- the game makes something like that now in a month.
The executive explained that the average game costs about $30 million to produce, but that "any MMO costs significantly more than that." With an expected
spring 2011 release, hopefully EA will start making a return at that time on its investment in a galaxy far, far away. Otherwise, the gaping maw of the Rancor would be preferable to what investors will do.
SWTOR is EA's most expensive project yet originally appeared on Joystiq on Thu, 11 Mar 2010 01:40:00 EST. Please see our terms for use of feeds.
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The shitcanning of Infinity Ward leads Jason West and Vince Zampella and the ensuing litigation that followed isn't just
disappointing to Activision and Call of Duty fans, it's also a total bum out for high level Electronic Arts execs.
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He's also sharing it with
a rookie. Billed as an advertisement of the game's Ryder Cup features, some take the pairing with Rory McIlroy as more fallout from Tiger's inability to abstain from sex with women not named Mrs. Woods.
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Sure,
Ferraris are fun and all, but they aren't
exotic enough. EA's looking to increase
Need For Speed: Shift's roster of wacky, expensive rides you'll probably never drive in real life through the Exotic Racing Series Pack. Available March 18 for 800
($10) on Xbox Live and PSN, the Exotic Racing Series Pack parks seven new rides in your virtual garage:
- Alfa Romeo 8C Competizione
- BMW M1 Procar
- GUMPERT apollo
- Honda NSX
- McLaren MP4-12C
- Maserati GranTurismo S
- Mercedes-Benz SLR McLaren Stirling Moss
Need For Speed: Shift gets exotic DLC originally appeared on Joystiq on Tue, 09 Mar 2010 17:00:00 EST. Please see our terms for use of feeds.
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There's really only one important thing to take away from the new trailer for
The Sims 3 Ambitions expansion. The expansion allows players to extend the lives of their sims, endowing them with many different career options, including inventor, fireman or a detective. None of that is important, though. What
is important, is that the expansion allows you to be a
Ghostbuster. Legal reasons probably prevent it from being
called ghost busting, of course. Atari and EA's lawyers wouldn't want anyone crossing the
memes, after all.
Check out the ghost
busting catching action -- along with the other professions -- in the trailer above.
[Via
Big Download]
Hunt ghosts in the new Sims 3 Ambitions trailer originally appeared on Joystiq on Tue, 09 Mar 2010 06:00:00 EST. Please see our terms for use of feeds.
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Okay, Mac gamers, take a deep breath. It's been a busy day.
Steam is coming to the Mac. The
Left 4 Dead games will even support multiplayer
across PC and Mac platforms. You're just not used to all this attention, we
understand. Bear with it though, because there's more on the way. In a recent tweet, DICE's Karl Magnus Troedsson stated, "
We like it!" in reference to Valve's Mac Steam announcement. When asked by
UGDB.com whether the company had plans for a Mac version of
Battlefield: Bad Company 2, Troedsson responded, "We're currently investigating the possibility of making
BFBC2 available on Mac."
It wouldn't be the first time a
Battlefield game was ported to Mac -- the most recent being
Battlefield: 2142 -- but it
could be the first
Battlefield released on Mac via Steam. Again, Mac gamers, it's a lot to take in. Try to get some sleep and we'll start fresh tomorrow.
DICE 'investigating' Battlefield: Bad Company 2 on Mac originally appeared on Joystiq on Tue, 09 Mar 2010 05:00:00 EST. Please see our terms for use of feeds.
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The makers of Dead Space 2 have put out a call for gruesome dismemberment ideas to be included in the game. The top submission not only will be rendered in the full release, its creator will be, too.
You don't have to be a whiz with cinematography or visual design; Electronic Arts says word-based descriptions of Isaac rough-housing with and finishing off a necromorphs (choose from Slasher, Lurker or Leaper) will do just fine. The contest began today and will run until March 26.
Basically, for those who've ever said, "Man it'd be so cool if they did this," now's your chance to make that heard. The contest is open to anyone older than 18 in the U.S., Canada (except for Quebec), Australia, the United Kingdom, Spain, France, Germany, Italy and Sweden.
For more info, see this Facebook link or this video.
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