_gaq.push(['_trackPageview']); _gaq.push(['_trackPageLoadTime']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })();

Archive

Archive for the ‘Video Game News’ Category

Cave dev head Makoto Asada leaves to work on next-gen projects

July 1st, 2013 No comments
Cave dev head Makoto Asada leaves the company to work on nextgen
Cave Interactive, revered house of bullet-hell shmups with funny names, has lost its head of development today. Makoto Asada announced his departure in a blog post, where he thanked fans for supporting his five-year tenure with the company and revealed he's moving on to next-gen console projects.

Asada's most recent contributions were on Dodonpachi Maximum, a Windows Phone installment in Cave's popular series. Asada also worked on Deathsmiles, EspGaluda 2, Guwange and pretty much every other shmup the company put on Xbox 360.

JoystiqCave dev head Makoto Asada leaves to work on next-gen projects originally appeared on Joystiq on Tue, 02 Jul 2013 01:30:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments
Tags: , , , , ,

Developers are dissatisfied with app marketing and advertising

July 1st, 2013 No comments
MobileBeat 2013
July 9-10, 2013
San Francisco, CA
Tickets On Sale Now

More than 70 percent of developers are dissatisfied with their current options for app marketing and advertising.

That’s the results of a survey by Papaya Mobile, which offers the AppFlood service for promoting mobile games and apps. The survey shows that the majority of developers don’t have a clear idea of the benefits of mobile marketing channels. In particular, they don’t trust ad network providers.

Papaya Mobile, based in Beijing, surveyed more than 1,000 developers of all sizes to get perspective on the state of mobile app promotion and monetization. The company found that this kind of issue is one place where the mobile experience, which is the theme for our upcoming MobileBeat 2013 conference, could definitely improve.

The survey found that cost wasn’t the most important factor in choosing a mobile ad partner. Cost ranked third, chosen by 37 percent of the respondents. The most important factor for half the developers was whether they could trust the ad partner to deliver effective results at a reasonable price. They have so many options that they’re confused about which approach is the best.

About 48 percent of developers felt that the cost of user acquisition was too expensive. Developers with 15 employees or less expressed the most dissatisfaction, with 53 percent saying user acquisition was too expensive, while only 33 percent of large developers (with 50 or more staff) saying that.

About 71 percent of all respondents said that ad networks exaggerated their eCPM (effective Cost Per Thousand impressions) claims. Overall, medium-sized developers were the most dissatisfied with the eCPM claims of ad networks, with 80 percent or more citing they felt that eCPM figures were exaggerated. About 70 percent of small developers and 60 percent of large developers shared that view.

The marketing budget for 78 percent of developers is $5,000 or less. About 12 percent have a budget of $5,000 to $10,000, and only 10 percent of developers can spend more than $10,000 to support an app launch.

Most developers said they are happier with a “do it yourself” approach to their app marketing, with 73 percent preferring to purchase and book their own media for campaigns rather than hand it over to a specialist media planning agency.

When asked how they decided which ad network or marketing service to use, 26 percent of smaller developers, 19 percent of medium developers, and 12 percent of large developers all responded that “they took a chance” when making their decision.

Si Shen, the chief executive of Papaya Mobile, said, “Developers instinctively gravitate towards big name ad networks and service providers in the belief that they can ‘trust’ these brands to offer an effective app marketing service. However, the fact that the vast majority of developers – especially smaller ones – are also unhappy with the results achieved relative to the cost suggests a gulf in expectations between themselves and the ad network providers.”

“To properly earn the trust of today’s cost-conscious developers, for whom meaningful results and a positive return on investment on their marketing investment are a priority, ad providers must be prepared to be more transparent with their app marketing offerings – especially around campaign planning, reporting, and measurement,” Shen added.

Papaya Mobile was founded in 2008.

Appflood survey results.
Papaya Mobile

Appflood survey results.


Filed under: Dev, Games, Mobile
    


Tags: , , , ,

Developers are dissatisfied with app marketing and advertising

July 1st, 2013 No comments
MobileBeat 2013
July 9-10, 2013
San Francisco, CA
Tickets On Sale Now

More than 70 percent of developers are dissatisfied with their current options for app marketing and advertising.

That’s the results of a survey by Papaya Mobile, which offers the AppFlood service for promoting mobile games and apps. The survey shows that the majority of developers don’t have a clear idea of the benefits of mobile marketing channels. In particular, they don’t trust ad network providers.

Papaya Mobile, based in Beijing, surveyed more than 1,000 developers of all sizes to get perspective on the state of mobile app promotion and monetization. The company found that this kind of issue is one place where the mobile experience, which is the theme for our upcoming MobileBeat 2013 conference, could definitely improve.

The survey found that cost wasn’t the most important factor in choosing a mobile ad partner. Cost ranked third, chosen by 37 percent of the respondents. The most important factor for half the developers was whether they could trust the ad partner to deliver effective results at a reasonable price. They have so many options that they’re confused about which approach is the best.

About 48 percent of developers felt that the cost of user acquisition was too expensive. Developers with 15 employees or less expressed the most dissatisfaction, with 53 percent saying user acquisition was too expensive, while only 33 percent of large developers (with 50 or more staff) saying that.

About 71 percent of all respondents said that ad networks exaggerated their eCPM (effective Cost Per Thousand impressions) claims. Overall, medium-sized developers were the most dissatisfied with the eCPM claims of ad networks, with 80 percent or more citing they felt that eCPM figures were exaggerated. About 70 percent of small developers and 60 percent of large developers shared that view.

The marketing budget for 78 percent of developers is $5,000 or less. About 12 percent have a budget of $5,000 to $10,000, and only 10 percent of developers can spend more than $10,000 to support an app launch.

Most developers said they are happier with a “do it yourself” approach to their app marketing, with 73 percent preferring to purchase and book their own media for campaigns rather than hand it over to a specialist media planning agency.

When asked how they decided which ad network or marketing service to use, 26 percent of smaller developers, 19 percent of medium developers, and 12 percent of large developers all responded that “they took a chance” when making their decision.

Si Shen, the chief executive of Papaya Mobile, said, “Developers instinctively gravitate towards big name ad networks and service providers in the belief that they can ‘trust’ these brands to offer an effective app marketing service. However, the fact that the vast majority of developers – especially smaller ones – are also unhappy with the results achieved relative to the cost suggests a gulf in expectations between themselves and the ad network providers.”

“To properly earn the trust of today’s cost-conscious developers, for whom meaningful results and a positive return on investment on their marketing investment are a priority, ad providers must be prepared to be more transparent with their app marketing offerings – especially around campaign planning, reporting, and measurement,” Shen added.

Papaya Mobile was founded in 2008.

Appflood survey results.
Papaya Mobile

Appflood survey results.


Filed under: Dev, Games, Mobile
    


Tags: , , , ,

YC-backed Pixate nets $3.8M from Accel to make native app development easier

July 1st, 2013 No comments
MobileBeat 2013
July 9-10, 2013
San Francisco, CA

Tickets On Sale Now

software maker Pixate has raised $3.8 million in to help companies and individuals create fresh native apps without as much coding or hassle.

Palo Alto, Calif.-based Pixate’s free flagship “Pixate Engine for iOS” claims it “drastically” reduces the amount of code needed to build a native apo for iOS. Pixate Engine offers native CSS and graphics engines and it can let devs do things like change design elements in an app without having to re-submit it to an app store.

Pixate was a member of Y Combinator’s summer 2012 class and raised some funding through a Kickstarter campaign in August 2012. The company then launched to the public this past January.

Since launch, Pixate claims to have attracted “hundreds” of paid customers that have integrated the Pixate Engine to help build their interfaces. While the basic Pixate Engine is free, it also offers “premium” paid features.

“The best mobile companies will be native first,” Pixate CEO Paul Colton said in a statement. “Rather than having an app be a ‘black box,’ Pixate enables the decoupling of styling and design from the application’s core logic; this is critical for those that want to iterate their way towards the optimal user experience, engagement — and ultimately, conversion.”

The new funding was led by hotshot VC firm Accel Partners.

“Today’s native application development experience is far removed from the web world, but Pixate changes this with a platform that allows developers to build and iterate on UI faster and more efficiently than ever before,” Accell partner Andrew Braccia said in a statement.

On top of the funding, Pixate has launched “Pixate Labs,” which will give developers early access to other products Pixate is working on.

Check out the video below for more on Pixate.

Filed under: Deals, Mobile

    

Tags: , , ,

Pokemon X and Y anime invades Japan on Oct.17

July 1st, 2013 No comments
Pokemon X,Y anime effectively invades Japan on October 17
The anime to accompany Pokemon X and Y, dubbed Pocket Monsters XY, will air in Japan on October 17. According to Siliconera and TV Tokyo, the show will star Ash, as usual, and follow his adventures in Lumiose City, the game's starting town.

There's no word on international air dates for the anime, though Pokemon X and Y launches on October 12 for the 3DS worldwide. Pokemon X and Y features the Player Search System, a new online function that allows players to quickly switch between local wireless and internet connectivity.

JoystiqPokemon X and Y anime invades Japan on Oct.17 originally appeared on Joystiq on Mon, 01 Jul 2013 22:00:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments Tags: , , , , ,

Pokemon X and Y anime invades Japan on Oct.17

July 1st, 2013 No comments
Pokemon X,Y anime effectively invades Japan on October 17
The anime to accompany Pokemon X and Y, dubbed Pocket Monsters XY, will air in Japan on October 17. According to Siliconera and TV Tokyo, the show will star Ash, as usual, and follow his adventures in Lumiose City, the game's starting town.

There's no word on international air dates for the anime, though Pokemon X and Y launches on October 12 for the 3DS worldwide. Pokemon X and Y features the Player Search System, a new online function that allows players to quickly switch between local wireless and internet connectivity.

JoystiqPokemon X and Y anime invades Japan on Oct.17 originally appeared on Joystiq on Mon, 01 Jul 2013 22:00:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments Tags: , , , , ,

Pokemon X and Y anime invades Japan on Oct.17

July 1st, 2013 No comments
Pokemon X,Y anime effectively invades Japan on October 17
The anime to accompany Pokemon X and Y, dubbed Pocket Monsters XY, will air in Japan on October 17. According to Siliconera and TV Tokyo, the show will star Ash, as usual, and follow his adventures in Lumiose City, the game's starting town.

There's no word on international air dates for the anime, though Pokemon X and Y launches on October 12 for the 3DS worldwide. Pokemon X and Y features the Player Search System, a new online function that allows players to quickly switch between local wireless and internet connectivity.

JoystiqPokemon X and Y anime invades Japan on Oct.17 originally appeared on Joystiq on Mon, 01 Jul 2013 22:00:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments Tags: , , , , ,

Leisure Suit Larry: Reloaded boxed version hits shelves mid-July

July 1st, 2013 No comments
Leisure Suit Larry Reloaded retail version coming in July

Leisure Suit Larry: Reloaded is due out in retail form in the middle of July, following its digital launch on June 27. Leisure Suit Larry: Reloaded was Kickstarted last year, raising $655,000 of a requested $500,000, and features music by Journey composer Austin Wintory.

Continue reading Leisure Suit Larry: Reloaded boxed version hits shelves mid-July

JoystiqLeisure Suit Larry: Reloaded boxed version hits shelves mid-July originally appeared on Joystiq on Mon, 01 Jul 2013 21:30:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Tags: , , , , ,

Leisure Suit Larry: Reloaded boxed version hits shelves mid-July

July 1st, 2013 No comments
Leisure Suit Larry Reloaded retail version coming in July

Leisure Suit Larry: Reloaded is due out in retail form in the middle of July, following its digital launch on June 27. Leisure Suit Larry: Reloaded was Kickstarted last year, raising $655,000 of a requested $500,000, and features music by Journey composer Austin Wintory.

Continue reading Leisure Suit Larry: Reloaded boxed version hits shelves mid-July

JoystiqLeisure Suit Larry: Reloaded boxed version hits shelves mid-July originally appeared on Joystiq on Mon, 01 Jul 2013 21:30:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Tags: , , , , ,

Leisure Suit Larry: Reloaded boxed version hits shelves mid-July

July 1st, 2013 No comments
Leisure Suit Larry Reloaded retail version coming in July

Leisure Suit Larry: Reloaded is due out in retail form in the middle of July, following its digital launch on June 27. Leisure Suit Larry: Reloaded was Kickstarted last year, raising $655,000 of a requested $500,000, and features music by Journey composer Austin Wintory.

Continue reading Leisure Suit Larry: Reloaded boxed version hits shelves mid-July

JoystiqLeisure Suit Larry: Reloaded boxed version hits shelves mid-July originally appeared on Joystiq on Mon, 01 Jul 2013 21:30:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Tags: , , , , ,

GameSpasm is Stephen Fry proof thanks to caching by WP Super Cache