Dungeons & Dragons Online Free-to-play Model Sees 40% Increase in Subscriptions
Dungeons & Dragons Online has seen growth doubling internal expectations and a 40% increase in subscribers since moving to a free-to-play model supported by premium subscriptions and microtransactions, developer Turbine told Ars Technica.
"[Free players] get to try the game, not be constrained by a one-week trial, and then decide when they've made the commitment that they're engaged enough that they're ready to spend money," executive producer Fernando Paiz told the site.
Free accounts are limited in available cla...
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